Thursday, November 14, 2019
Study 57% of millennials say social media leads to unplanned spending
Study 57% of millennials say social media leads to unplanned spending Study 57% of millennials say social media leads to unplanned spending Itâs one thing to feel like others have more friends than you do, but itâs another to feel pressured into spending simply because of what you see on social media. Research from Allianz Life Insurance Company of North America found that 57% of millennials have spent money they werenât originally planning to on products they saw in their social media feeds.Larson Research + Strategy surveyed 3,006 people ages 20-70 who made at least $30,000 annually and were living in the U.S, on behalf of Allianz. Here are some of the points that stood out.Social media has wide-ranging effects on millennialsThe research found that while 61% of these young people reported feeling like they donât have enough, or their lives arenât good enough because of social media, 55% say theyâve felt FOMO, or âfear of missing out.âHalf of the respondents said they spend a greater amount of cash âon going outâ than they did on housing, and 88% think social media makes analyzing how your âw ealth/lifestyleâ stacks up to othersâ more common.Paul Kelash, vice president of Consumer Insights for Allianz Life, commented on the findings:âMillennials are finding innovative ways to build their financial strength and are becoming more confident because of these actions,â he said. âBut, more than any other generation, social media and the allure to spend beyond their means could have long-term negative effects on their finances if theyâre not careful.âYoung people choose to spend their money in different ways - research has also found that many millennials dole out more cash on coffee than they put away for retirement.Hereâs how millennials feel about moneySpeaking of saving up for the Golden Years, 58% of millennials reported thinking that putting away money for that time in their lives âis a basic necessity, like food or housing.â This generation had âmedian retirement savingsâ of $35,000, which the press release describes as âequal to Gen Xers, wh o have less time to build their nest egg.âForty-one percent of millennials said they âset asideâ cash monthly âfor saving,â versus 36% of those in Generation X.Just under half (48%) of millennials who have a 401(k) put away a minimum of 10% each month, while 44% of Baby Boomers and 36% of people in Generation X do so.While saving for their futures at a higher rate than other generations, 70% of millennials feel âoverwhelmedâ when it comes to the idea of supporting themselves and family members âin the long term,â and many believe that working with âa financial professionalâ would be a big help in that department.
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